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Social media guidelines are typically created for employees, but they can also be shared with influencers, corporate partners, creative agencies, and others who can benefit from them. Boost your brand’s reputation on social media.Safeguard your company from cybersecurity risks.Protect your employees from social harassment.Introduce employees to approved third-party tools and resources, such as Hootsuite’s social suite or Hootsuite Academy training.Empower your employees to engage positively.Share your company’s social media strategy.Encourage employees to follow your official accounts.Social media guidelines should provide them with the tools they need to engage positively, respectfully, and inclusively. Remember, every employee is a potential brand ambassador. But you don’t want to discourage employees from using social media altogether. Social media can be intimidating-especially when it comes to social media policy legalese. Why you need social media guidelines for your business Want to learn more? Take Hootsuite Academy’s free course Implementing Social Media Governance within your Organization. To combat online abuse, the Royal Family shared its own community guidelines last year. Social media guidelines are also different from community guidelines, which set the rules for public engagement with your account or group. It is often used by the content creators in an organization to ensure that their posts are “on brand”. A style guide includes guidelines on brand voice, visuals, and other elements. Social media guidelines should also not be confused with a social media style guide. It may include etiquette tips, helpful tools, and links to important resources.
Who makes the psst brand how to#
These guidelines should outline how to behave on social media in a way that’s positive and healthy for the company, employees, and customers.
Who makes the psst brand manual#
Think of them as an employee manual for social media best practices. Where a social media policy lays out the rules and repercussions for breaking them, social media guidelines are more instructive. These policies are meant to protect a brand from legal risk, and maintain its reputation on social media. While often used interchangeably, a social media policy and social media guidelines are not quite the same thing.Ī social media policy is a comprehensive document that describes in detail how the company and its employees use social media. The difference between a social media policy and social media guidelines Also use it to track results and present the plan to your boss, teammates, and clients. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy.